Novaria residential launch
Arabesque delivered the launch of the new residential units in Tanal district, designing an event that rode the public momentum of the King Abdulaziz Camel Festival to multiply its media reach.
The scope covered the teaser campaign beforehand, bringing in a selected group of influencers and investors, and building the stage and interactive platforms that carried the guest experience.
- Client
- IQ Real Estate
- Year
- 2026
- Discipline
- Property launch
Scope of work
- Teaser campaign
- The pre-launch campaign in the run-up.
- Audience
- A selected group of influencers and investors.
- Stage & platforms
- The stage build and the interactive platforms.